MARTA + Westside Ridership Study
Background
Atlanta's Upper Westside Community Improvement District (UWCID) and MARTA Army came to my team in hopes of improving the current transportation amenities that exist within Atlanta's West Midtown area. In particular, their focus is on three locations where MARTA bus-stops are present though little information or physical infrastructure is present to support the daily commute of users. My team's goal was to gather information about the current state of bus-ridership as it relates to individuals using the existing MARTA bus-stop amenities at these three areas.
Meet the Clients
Upper Westside Improvement District works to ehance the transportation network, connectivity, safety, and experience for all through investment of funds and investment in community partnerships throughout Atlanta.
MARTA Army is an independent grassroots action group that is committed to enhancing the ridership experience on public transit in Metro Atlanta.
The Process
Observations + Interviews
After we defined our process, we went out into the field to talk directly to the users that this project aims to serve. Questions were prepared, but most conversations evolved into unique user stories. These stories provided us with a better idea of what users value in their MARTA experience.
Although I'm unable to share more about this sponsored project, I did get to share my thoughts here. I'd love to chat about my contributions to this exciting project with you.